WEWOOD is the brainchild of an Italian watch lover and two eco-smart entrepreneurs. First designed in Florence, Italy, WEWOOD hit the jewelry industry in 2010 with their sophisticated and sustainable collection of watches. Later that year, WEWOOD opened a branch in Los Angeles and teamed up with tree-planting-partners 'American Forests' and 'Trees For The Future'. WEWOOD timepieces are made from 100% natural woods such as maple and rosewood and use state-of-the-art Miyota movements. These fashion-forward watches are the epitome of sophistication; they come in various styles to suit your unique fashion sense. Moreover WEWOOD plants a tree for every watch sold!